Why Icelandic Wool?

The wool is warm, light, breathable, and water repellent. The production process for wool yarn is incredibly sustainable. We use natural sources such as clean water and geothermal energy when making our wool yarn.

Where Are We?

VARMA production is located in midtown Reykjavík, which is quite unusual in our industry and almost unheard of in Northern-Europe.  We are proud of being different.

The Brand

VARMA emphasizes innovation and product development, focusing on the environmentally conscious customer. VARMA stands for timeless pieces of clothing that are well suited for Icelandic weather, be it city or country life.
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ISK Icelandic króna